Most clients start with Home, About, Contact, Services, and Press. We can always add more pages if you need them. Not sure what you need? Don’t fret! We'll figure out the specific pages your site needs during our Prep Phase.

I design for laptops first, then tweak the entire site on mobile and redesign where needed. I’ll test on my devices and you’ll test on yours before we launch.

Some other fun things we do: create a customized browser icon, advise on domain & hosting purchase and configuration, add your social media links, pull all indexed pages from your original site, set redirects to your new website, and help configure Google Workspace for your domain.

All of my projects start with a Prep Phase, which figures out your site map and illuminates what content you *actually* need for your site. I’ll nail down key messages for each page then organize everything with a handy dandy website content template doc. This doc will guide your website copywriting process – whether you choose to write it yourself or work with one of our copywriting partners.

If you have brand photos, I’ll use those (duh). If not, I’ll curate stock photos, icons, and videos for your site – editing wherever possible to match your brand’s needs and general web design best practices.

Using content that makes sense for your website and audience, I’ll create clear and concise page URLs, plus SEO titles and meta descriptions for each page. I also add alt text, optimize your file names, and resize all images on your website – all best practices that please the SEO bots. If you want a more data-driven and keyword-focused strategy, I’ll pull in an SEO expert to help us meet your goals.

It’s important that your website is accessible to everyone and we do our best to design for all audiences. After your whole site is built, I do an initial scan and make sure to fix all color contrast errors. While building your site, I follow all the best practices regarding alt tags on images, heading hierarchy, informative button text, etc while building the site. I do my best to make sure all audiences can use your site.

I’ll guide you through my detailed web design process from kick-off to launch, navigating feedback loops and approval processes along the way. I always prep a meeting agenda, but we’ll definitely chat about non-work stuff too (I’m an extrovert, after all 💁🏼‍♀️). At the very least, our project will have the following check-in meetings: 90-min Preliminary Working session, 1-hour Mood Board Review, three 1-hour web design check-ins, and our 1-hour ​​Squarespace Training Session (more on that below).

One more time for the people in the back: You deserve to be able to update your own website! Of course, I’m always available to help if you need me – but my entire workflow is designed to empower you to maintain this baby all on your own. Our project wraps with a Squarespace training session to review everything you need to know for updating your own website in the future.